Founded in 2012, PostBidShip is a venture-backed B2B digital freight brokerage platform based in Scottsdale, Arizona. The company connects freight buyers and freight providers in one marketplace, helping shippers secure fair pricing on loads while giving trucking companies, freight brokers, and independent truckers more consistent access to freight opportunities.
As the business entered an important rebuilding phase, it needed stronger brand presentation, a more credible digital presence, and a website experience better suited to turning awareness into account requests. Kevin Murphy and Full Court Creative supported that effort through digital media design, website support, marketing communications, and broader brand and user-experience improvements.
PostBidShip had the foundation of a promising freight-tech business, but after years of limited traction, the company needed stronger visibility, a more credible digital presence, and a website experience better suited to turning interest into account requests.
The business needed help:
For a B2B marketplace, these challenges mattered because both sides of the platform needed confidence in the brand before taking action.
Full Court Creative supported PostBidShip in a marketing support role during a key rebuilding period that followed a platform redesign, a new engineering team, and new executive leadership.
Kevin Murphy contributed across both creative and digital execution, helping the business strengthen how it showed up online and how effectively it moved visitors toward account signup. FCC's role included:
The work also included creating ads and marketing communications, collaborating on content supporting a 50K+ subscriber audience, and helping improve website content for stronger lead generation.
The work contributed to meaningful improvements in both visibility and conversion performance during an important rebuilding period. Within two months, Full Court Creative helped PostBidShip gain a sharper brand, a stronger web presence, and measurable improvements in traffic and account requests.
Key outcomes included:
Those gains reflected more than increased top-of-funnel activity. They showed that stronger digital execution, clearer brand presentation, and more effective website support could materially improve how the market responded to an early-stage B2B platform that had previously struggled to gain traction.
For a B2B freight marketplace like PostBidShip, growth depended on more than getting attention alone. The platform also needed to look credible, communicate clearly, and create enough trust for both freight buyers and freight providers to take the next step.
Full Court Creative helped support that effort by strengthening the company's brand presentation, digital communications, and website experience during a critical rebuilding phase. The result was a sharper digital presence, stronger lead-generation performance, and a more credible foundation for growth.