Berwyn Betty's and Full Court Creative

Helping a whimsical kids bath brand turn stronger creative execution into measurable ecommerce growth

Overview

Berwyn Betty’s is an established direct-to-consumer brand in the kids bath category, known for whimsical bath bomb products that combine playful presentation with strong gift appeal.

As the business grew, it needed more than strong products. It needed better creative execution, more polished digital merchandising, and stronger marketing support to help convert interest into revenue. Full Court Creative supported Berwyn Betty’s across branding, packaging, and digital marketing execution to help strengthen the brand’s online presence and ecommerce performance.

Challenge

Berwyn Betty’s had a differentiated product and a strong brand concept, but continued growth depended on improving execution across multiple parts of the customer journey.

The business needed help:

• improving online marketing performance
• strengthening product presentation across digital channels
• developing more polished branding and packaging for new products
• maintaining and optimizing product listings
• building a stronger email marketing foundation
• creating new ways to increase engagement and sales activity online

For a highly visual consumer brand, creative execution was not separate from growth.  It was central to it.

Full Court Creative's Role

Full Court Creative supported Berwyn Betty's across both the creative and operational sides of the business to help the brand present its products more effectively and market them more efficiently.

Key contributions included:

• supporting Google Ads optimization
• developing branding for products
• designing labels and packaging for product lines
• maintaining product listings across multiple channels
• establishing email marketing for a large customer subscriber base
• introducing video into online and social media marketing

This work helped strengthen both the brand's visual presentation and its ability to generate revenue more consistently through owned and paid channels.

Results

The work contributed to meaningful business gains, including:

• contributing to the brand's highest monthly revenue in the past five years
• delivering 10% sales growth during that standout month versus the prior peak month
• helping drive 30%+ year-over-year top line sales growth during the brand's two most recent peak-season months
• improving the brand's digital marketing foundation through email and paid media
• increasing online engagement through the introduction of video into the marketing mix

Why This Mattered

For a consumer product brand like Berwyn Betty's, growth depends on more than occasional promotions. It requires a coordinated brand experience across packaging, product presentation, website merchandising, email, and advertising.

By supporting the business across both design and digital marketing execution, Full Court Creative helped Berwyn Betty's improve how the brand showed up online and helped creative work translate into measurable commercial impact.